One who, or that which, generates, begets, causes, or produces.By Wiktionary
Well it produces things, automatically, which is always a good thing for us lazy Software Engineers. The following is said on their website:
By generating PHP objects with integrated CRUD methods, POG gives you a head start in any project. The time you save can be spent on more interesting areas of your project.
I just tested it, and it looks really cool and timesaving.